Prince Lionheart, Inc

since the beginning, prince lionheart has remained family-owned and operated—honored to be a small part of the many families who buy our products. our story began humbly in 1973, when tom and linda mcconnell crafted rocking horses by hand in their garage. that was over 40 years ago. while a lot has changed since grandma and grandpa’s garage, much stays the same. we invent, design and manufacture at home, in the us. but we won’t make just anything—we have to be able to make a product that matters, is safer, or is just plain better. our passion and love of what we do is in the details. we don't do things simply for the bottom line; we do things because they're the right things to do. we've committed our lives to creating products that make a difference to families all over the world: where the quality of the item outweighs the price you pay. we’re parents too. we know the challenges and we try to solve them as best we can. we’ve come a long way from grandma and grandpa’s garage—expanding, but staying true to our beginnings. we have the honor of a brand, but the values of a family—our sense as business people and our sense as parents. each new garage is a new place, but we’re the same family. the mcconnells. our products are: • quality: our brand is our signature that our products are made with our high standards. • innovative: from our slumber bear, featured for innovation at the smithsonian institute in washington, dc, our #1 parent rated wipes warmers to our award-winning ride-on toys, we offer products that make a difference in the life of baby and parents. • safety: we take the safety of our products as seriously as we take our parenting. fierce standards and pride in all. • practical: products that make a difference, make things better, make sense. • stylish: our products are designed to be subtle, to be reassuring that even though everything changes with baby, it changes for the better.

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